For years, the traveller's experience has been associated almost exclusively with physical space: a nice room, well-maintained facilities and a privileged location. Today, that is still important, but it is no longer everything. Today's travellers are looking for something deeper to create those memorable experiences. They want to feel accompanied and valued in every interaction, from the first contact to after their departure. The experience is no longer defined solely by what is offered,...

In the hospitality industry, providing a flawless customer experience is not always easy. Enquiries about bookings, services, schedules or incidents come in at all hours, and staff cannot be available all the time. This is where an intelligent AI chatbot becomes a strategic ally: it is not a cold robot, but a 24/7 assistant that accompanies guests at all times and facilitates the team's operations. What is a chatbot and how can it help your resort? A chatbot is a virtual assistant that...

Guest behaviour is changing faster than ever. Next year's travellers are no longer just looking for comfortable accommodation: they want to enjoy experiences, feel accompanied at all times and have technology that makes their stay easier, not more complex. The data confirms this: travellers are willing to spend more during their stay, provided that the hotel offers them relevant, personalised services that are accessible from anywhere. The experience is no longer a bonus: it is a decisive...